How to Build Resilience as a Design Leader

Introducing Venessa Bennett

If you're navigating the uncertainty of change in your organisation or facing growing pressure as a design leader, you're not alone. In this masterclass, Venessa Bennett shares her hard-won insights into how to build resilience in leadership. With over 15 years of experience across start-ups and global brands, Venessa speaks openly about the emotional reality of leading through change, how to support your team while managing your own challenges, and the practical tools that have helped her stay grounded and resilient.

Why Resilience Matters Now More Than Ever

The world has changed, and so has the design industry. Those boom years when every business wanted a design team and a design leader feel like a distant memory. Layoffs, restructures, and constant uncertainty are now part of the landscape. As design leaders, we’re not only navigating this ourselves, we’re leading others through it too.

That’s why resilience is essential. We need it to keep going, but we also need it to guide our teams, especially when emotions are high and answers aren’t clear. It’s something I feel passionate about teaching and practising. Without it, we risk burning out or becoming disconnected from the very people we’re meant to support.

The Dual Challenge of Leading Through Change

One of the hardest parts of building resilience as a design leader is the duality of the role. You’re dealing with change yourself, while also trying to support your team through it. It’s messy. People want answers and clarity, and often, I don’t have the answers. That can be incredibly uncomfortable.

There’s pressure from every angle; managing up, supporting your team, and staying centred through it all. That’s why building internal and external support systems, and returning to your core values, is critical. These are the things that keep me steady when everything around me is shifting.

Three Ways I’ve Learnt to Build Resilience

The first thing I’ve learnt is to build a strong internal network. This means creating relationships outside of your immediate team, and not just within tech. I make sure I’m connected with people in marketing, operations, and at the C-suite level where possible. That way, I’m not reliant on one person or one structure. When change happens, and it will, I’ve still got people in the business who know what I do and who value my work.

Secondly, I invest in my external network. Other design leaders are a lifeline. Sometimes, I just need to rant or hear someone say, “Yes, I’ve been there too.” I have a small circle I trust and turn to often. We share advice, lift each other up, and help each other see the bigger picture.

Thirdly, I always come back to my values. They’re like a compass. When I feel like I’m drifting or something feels off, I revisit those values to recenter myself. Knowing who I am and what I stand for helps me stay grounded even in chaos.

How I Build Internal Relationships

When I coach designers or design leaders, I often suggest mapping your internal network. Who are the people with influence that you’re not yet speaking to? Who do you need to connect with? Then start reaching out, a simple message asking for 15 minutes for a coffee chat can go a long way.

When I get that time with someone, I ask what they do and what their challenges are. From there, I think about how I can help. Maybe I share a piece of research, offer to review a presentation slide, or connect them to someone else. It doesn’t have to be big. But over time, these small moments build trust and create meaningful connections.

How I Nurture My External Support System

The first place I look is my own LinkedIn network. Who have I lost touch with? Who might I reconnect with for a quick chat? It’s amazing how many great conversations come from just one message. I try to keep those chats going regularly.

I also go to events. I’m an introvert, so I’m not trying to work the room. My goal is one or two meaningful conversations. If it goes well, I’ll follow up on LinkedIn and suggest a coffee chat. That’s how I’ve built many of the professional relationships I rely on today.

Most people are more willing to help than you think. When you’re honest and clear about wanting to learn or connect, people often respond with generosity.

How I Protect My Wellbeing

Switching off from work is a non-negotiable for me. I’m introverted, and I need that alone time. My morning gym routine is sacred. No matter what’s going on, I go to the gym. That time is just for me, I’m not thinking about work, just focusing on the next set.

It’s also important to show vulnerability. I used to think I had to always appear like I had everything together. Now, I know that admitting I don’t have all the answers helps build trust. Saying, “I’m not sure yet, but I’ll do my best to find out,” creates honesty and openness. It gives my team permission to feel what they’re feeling too.

How I Support My Team’s Mental Resilience

Many of the people I lead are going through these kinds of changes for the first time. It’s easy to forget that when you’ve been through it many times yourself. Part of our job as design leaders is to guide them through it, not just logistically, but emotionally too.

People are afraid of the unknown, and that fear is real. I try to create space for that. I reassure my team by being honest about what I know and what I don’t, and by helping them focus on what they can control. That small shift makes a big difference.

My Best Advice for Design Leaders Building Resilience

If you’re going through a difficult time, here’s what I want you to know:

First, remember your skills as a designer. You’re brilliant at listening, problem solving, understanding needs. Use those skills in your organisation. Treat the business as your user. Treat change as a design challenge.

Second, you are not alone. Other design leaders have been where you are. Reach out. Ask for a chat. Most people will say yes.

And lastly, you don’t know what’s coming. So enjoy the journey. It won’t always be easy, but it can be meaningful, especially when you’re willing to grow through it.

Thank you to Venessa Bennett for generously sharing her wisdom and experience on building resilience as a design leader. If you are a Flux member with lessons, insights or strategies to support others in our community, we’d love to hear from you.